2025-04-24 06:40:04
Not all heroes
My daughter is obsessed with superheroes: Spider- Gwen, Wonder Woman, Elastigirl… you name her, we probably have a costume in the appropriate size. I even get in on the action sometimes (that’s Ms. Marvel, to you).
But not all superheroes wear a mask and cape; many look like the legacy meat brands leading the plantbased transition in Germany (page 4), the tireless scientists working to make sure cultivated meat is safe (page 29) or the alt-meat companies taking on the global food system with a wink and a smile (page 6).
I think we can all agree that astronauts — whether they’re preparing to explore the galaxy or the international space station — are heroes. Feeding them in the void of space is no easy or small feat, and alt-proteins have a not-insignificant role to play in that story as well (page 22).
For some alt-meat companies, a co-packer who expertly and professionally handles your runs or recommends time- and money-saving measures (page 16) can look an awful lot like a hero.
In this issue, we also have stories about some unconventional heroes in the alt-protein arena, including investors who go beyond fast cash to help startups grow into mature companies (page 10) and a behavioral scientist who’s devoted his scholarship to understanding what factors play into consumer protein choices (page 30).
As the saying goes, “heroes are made by the path they choose, not their powers.” I hope you’ll find some guidance in these pages that eases your path and makes it more profitable.
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Letter
https://library.alt-meat.net/articles/letter?article_id=4968774&i=845095