Melissa Sue Sorrells 2025-07-26 09:34:22
TIME TO glow up
We’re all adults (I assume), but that doesn’t mean we don’t have some growing up to do. Everything’s changing constantly, and as I adapt, sometimes — even at 41 years old — I am surprised by a soft tuft of childhood innocence tucked in my otherwise self-protective mind.
It can be a shock when you come up against the harsh realities of the world, but as many alt-meat companies are learning, while growing up is unavoidable, if you do it with style and forethought (and a little bit of humor), it doesn’t have to be painful. It can be a glow up.
You’ll see it in this issue’s trending topics (page 4), which focus on the different ways the sector is putting on its big-girl panties, working together and innovating toward what consumers want.
When we asked experts about growing pains around the language of plant-based meat (page 10), we got some great suggestions to ease the sting, and columnist Karsten Schellhas offers advice for companies looking to grow into new markets with confidence (page 8).
This issue, we’ve also included a story about a breakthrough that may help cultivated meat earn stardom by bringing prices down (page 16) and interviews with two very different men (pages 22 and 30), both focused on the future of the industry and helping it grow into something stronger and more long lasting through collaborative biology, engineering, education and consumer research.
In the immortal words of e.e. cummings, “It takes courage to grow up and become who you really are,” but I hope these stories prove that doing the sometimes hard work is worth the rewards.
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Letter
https://library.alt-meat.net/articles/letter?article_id=5014469&i=850016