Trending Kinda Cod is a collab-oration between Juicy Marbles and Revo Foods, available in the U.S. under the Juicy Marbles and Friends brand. ALL TOGETHER NOW U 45 nless you’re a challenges because it’s His solution? salmon analogue. mutant superhe-ro with multiple too capital-intensive.” Collaborating with In June, Revo an-nounced a partnership with plant-based meat maker Juicy Marbles, which saw the two arms capable of processing six trains of thought at a time, person to do every-thing. The same holds true for alt-meat companies. “A ton of startups founded in 2020 and 2021 tried to do every-thing themselves,” Revo Foods CEO Robin Simsa says. “Sadly, many faced other companies that can fill your knowl-edge or talent gaps and vice versa. In the recent past, Revo Foods has collaborat-ed with now-defunct mycoprotein company Mycorena to develop 3D-printing technolo-gy for the food indus-try and with precision fermentation firm Paleo on a plant-based it’s impossible for one Credit: Juicy Marbles startups with differ-ent strengths to focus on their core exper-tise,” Simsa says. “Juicy Marbles has built an international brand and distribu-tion network, and we have pent-up demand for our products, so the result fulfills both of our companies’ missions.” Partnering with “like-minded inno-vators” is a logical step for relatively young alt-protein New partnerships formed in the alt-meat sector in 2024 alone. Source: 2024 State of Alternative Proteins report -The Good Food Institute (GFI) companies co-release Cod in the United a product called Kinda States under the brand name Juicy Marbles and Friends. “Our collaboration with Juicy Marbles is a prime example of how partnership can bring the whole field forward by allowing 4 Alt-Meat August 2025
Alt-Meat August 2025: Page 4
