Culture department or another job that interests them, and they can go spend a day shadowing some-one in that department just to learn about it. And maybe one day they might want to move there or maybe just have more context for the whole company. They do another program called Supermarket Safari, where they take employ-ees on field trips to local stores that have their oils on their shelves. Employees can see that they’re not just creating widgets — they’re creating a real thing that touches consumers. They can feel proud of their work. Another company, it’s called Industrial Packaging. They have about a hundred workers, and they package all kinds of different third-par-ty foods and products. But the production needs vary quite a bit day by day, and they can’t offer regular full-time work. So a huge percentage of their workforce are temps, but some of these temps have been with them for decades. And even when there’s an economy where no one can find employees, this temp agency has people calling them all the time asking if there’s any daily work at Industrial Packaging. They’re so big on culture, no one gets to the factory floor unless they’ve gone through culture training, unless they’re aware of what that is. They’re all part of the culture, and they identify what their soft needs are, and they do their best to accommodate them. Additionally, there’s a tablet on the facility floor, and every week, they take the tempera-ture of employee satisfaction and calculate their employee Net Promoter Score. In manu-facturing, the average employee score is +13. For Industrial Packaging, it’s +72. Obviously, people wonder how they get there. But just the fact that they take the measurement in the first place, and then respond to it and ask questions because it matters to them — that is a tactic. People appreciate that they’re asked the question, that the company is interested in how they feel. They’re not just counting how many widgets per hour. Employee satisfaction itself matters to them, and they measure it weekly. The idea is to be deliberate about creating social norms and establishing expectations, a belief system and goals. 24 Alt-Meat February 2025