Taste Test SIGN UP FOR FREE A MAGAZINE AND WEBSITE REPORTING ON THE BUSINESS OF MEAT ALTERNATIVES again in the future. When I eat ‘meatless’, I don’t want or need pepperoni alternatives.” A Gen-Z male remarked, “The pepperoni is impossible to bite through and too spicy. I would rather never have pizza again than have this a second time.” “I’d eat this in a pinch but would go for a traditional ‘real’ pepperoni pizza first,” stated a millennial male. A mother said, “I would buy it again at this price. I think my daughter, who is allergic to dairy, would love to try this.” A female vegan concluded, “I would definitely buy this for a ‘family pizza night’ and would be satisfied eating this while my family eats the ‘real’ version. But I would not use this for an everyday lunch or dinner because of the long list of ingre-dients. The ‘meat’ is delicious, giving it that salty kick desired by the typical pizza lover! Considering this is a delicious pizza alternative, it is something to be enjoyed in moderation and a wonderful replacement for the real deal.” Daiya Meatless Pepperoni Pizza’s tried to cast a wide net with its bold front-of-package claims of plant-based, gluten-free and dairy-free. However, those who ultimately indicated an intent to purchase did so to accommodate specific dietary restrictions such as dairy allergies. For all others, taste and a high price point overrode any initial interest. Additionally, there were quite a few health-related dislikes including nu-trition and ingredients, limiting its broader appeal. Daiya is trying to do it all but may need to thoughtfully reflect on both the identity and needs of its true target audience. Alt-Meat February 2025 2025_01_AM House Ad_.5V.indd 1 Sign up at WWW.ALT-MEAT.NET* Alt-Meat magazine, website, e-newsletters and podcasts provide in-depth perspective on the meat alternatives market. See how you can optimize your operations and compete for consumer food dollars on menus and at the grocer. *Free to qualifi ed subscribers. SCAN HERE TO REGISTER 39 1/20/25 3:24 P
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