ultimate favorite An A lways eager to discover new alter-native meat options, we recently came across Abbot’s Plant-Rich ingredients,” shared a female vegetari-an. “Looking at their website they have a ton of different recipes that look really tasty, so I had high hopes.” “The packaging says it’s ‘Whole 30 Approved’,” said a Gen X female. “That program is pretty strict, which makes me feel less like this is ‘faux meat’ and more like it’s just some ingredients that happen to look like cooked ground beef.” A vegetarian said, “The packaging made the ground ‘beef’ look pretty sim-ilar to real ground beef. I also liked that right on the front it said it was made with 100% real food ingredients, had 18g of plant protein, and was gluten-and soy-free.” “It’s no less horrifying looking than any pre-cooked meat. At least it’s not Ground “Beef” and decided to put it to the test. Made with simple whole ingredients like porcini mushrooms, onions, black pepper and thyme, this gluten-free and soy-free meat alterna-tive caught our attention. Now, let’s find out what our testers thought! try-sounding ingredients.” Taste Test OUR TESTERS WERE SPLIT ON ABBOT’S PLANT-RICH GROUND “BEEF,” WITH VEGANS AND VEGETARIANS PRAISING THE FLAVOR AND TEXTURE, WHILE MEAT EATERS WERE LESS SURE. gray,” a Gen X female said. “I assume it’s roughly equivalent to a pound of ground beef? It should say that on the box. But the ingredient list reads very well. Even though it’s long, it’s all pan-Abbot’s APPEARANCE, FEEL, TASTE AND TEXTURE “This product easily comes out of the plastic package and crumbles in the pan,” a vegan tester said. “I wish it browned more, but it tasted just like I remember chopped meat tasting.” “The product looked like vacu-um-packed dog food,” a couple told us. “And after prep in the skillet, it looked like dry dog food.” A Gen X female who made meat sauce with the grounds said, “Some Alt-Meat May 2025 DEMOGRAPHICS Our tasters included a vegan, vegetar-ians and others looking to reduce their meat consumption. FIRST IMPRESSIONS “I was looking forward to trying this because I’m a big fan of mushrooms, and it says it’s made from 100% real 37