2025-07-26 09:41:11
While the meat analogue market has been in freefall for some time, frozen meat alternatives regularly outperform fresh or refrigerated options, with higher dollar and volume sales growth.
Frozen alt-meats are just more resilient — they account for nearly 70% of plant-based alt-meat sales, according to Circana. And frozen products have also fallen off more slowly, losing only 4% annual growth between 2020 and 2025, while refrigerated options lost 13% over the same period.
The reasons are as varied as alt-meat eaters, but according to a report by technology research and advisory company Technavio, “the convenience factor, coupled with the affordability and versatility of frozen foods, has led to their increasing popularity.”
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ICE ICE, BABY
https://library.alt-meat.net/articles/ice-ice-baby