Funding I see the investor-entrepreneur relationship as a long-term investment, and that is why it is important for there to be a good atmosphere between the two parties from the beginning. I’m looking for partners and inves-tors that can actually work with us on this journey. Most of our partners are food-tech or impact VCs that specialize in the domain where we operate and can contribute — not only from the financial point of view but also with making connections to the relevant food partners and future investors. Different investor partners can help you cross different funding stages at different points in your growth. We also have relationships and investments from several food companies, primarily in Japan, and these investors help us develop the product and adapt it to the local market. These are challenging times, but even in challenging times, it’s important to choose your investors because really the idea is to collaborate along the way on this complex journey. And you need partners who can, on the one hand, push you forward and on the other hand support you. I can say that it is evident from my current partners that I made the right choice. Tal Shahar ROEE NIR CEO, FORSEA Contributors: Ed Finkel, Cynthia L. McVey Your trusted technical partner in plant-based meat alternative expertise and ingenuity