Ice ice, baby While the meat analogue market has been in freefall for some time, frozen meat alternatives regularly outperform fresh or refrigerated options, with higher dollar and volume sales growth. Frozen alt-meats are just more resilient — they account for near-ly 70% of plant-based alt-meat sales, according to Circana. And frozen products have also fallen off more slowly, losing only 4% annual growth between 2020 and 2025, while refrigerated options lost 13% over the same period. The reasons are as varied as alt-meat eaters, but according to a report by technology research and advisory company Technavio, “the convenience factor, coupled with the affordability and versa-tility of frozen foods, has led to their increasing popularity.” Plant-based FROZEN ALT-MEAT SALES 1000 FRESH ALT-MEAT SALES, IN DOLLARS $878m $874m $851m $773m VERSUS Millions of dollars 800 Frozen $733m 600 $507m $482m $411m 400 Fresh $345m $296m 200 4 years ago 3 years ago 2 years ago 1 year ago Last 52 weeks Time, in years Circana, Integrated Fresh Market Advantage, MULO+, L52WE 4/20/2025 Alt-Meat August 2025 29
Alt-Meat August 2025: Page 29
